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Bills HC Joe Brady supports WR Keon Coleman following owner's comments

Brian Jones Profile Picby: Brian Jones01/29/26brianjones_93

Joe Brady, the new head coach of the Buffalo Bills, is showing support for wide receiver Keon Coleman following team owner Terry Pegula‘s surprising comments. During his introductory press conference on Thursday, Brady said that “Keon Coleman is going to be a Buffalo Bill.”

“I told Keon when I got hired, the best thing that happened to Keon Coleman was me being his head coach,” Brady said Thursday, per Alania Getzenberg of ESPN. “I was one of the ones that stood on the table for Keon Coleman, and I believe in Keon Coleman.”

Joe Brady’s support comes after Pegula said that the Bills’ coaching staff, not general manager Brandon Beane, “pushed to draft Keon” in 2024 and added that Beane was “being a team player and taking advice of his coaching staff who felt strongly about the player.”

Brady also shared his thoughts on Pegula’s comments. “Mr. Pegula can literally do whatever Mr. Pegula wants to do,” Brady stated. “And part of the thing that I’ve loved about this is, look, the communication and airing your thoughts and your feelings, that’s what I want. That’s part of our culture.

Joe Brady shares more on Keon Coleman

“… Keon Coleman is going to be on our football team, and I have no issues with, if there [are] elements that need to be cleaned up from that, those are conversations that we can have. But Keon knows how I feel about him; how much I love him and the faith that I still have in him.”

Coleman has struggled in his two seasons in Buffalo. In November, Coleman was disciplined by former head coach Sean McDermott for being late to a meeting and was inactive for four games. During his rookie season, the former Florida State star was benched for a quarter due to off-field timing issues. In two seasons, Coleman has caught 67 passes for 960 yards and eight touchdowns.”

Along with helping get Coleman back on track, Brady is looking to get the Bills to a Super Bowl. He takes over for McDermott, who led the Bills to the playoffs eight times and won the AFC East five times in nine seasons. However, Buffalo never reached the Super Bowl during that time, losing to the Kansas City Chiefs in the 2020 and 2024 AFC Championship games.